Amirah Raveneau-Bey has deep experience in growing and scaling companies. In her time at Opendoor, Nerdwallet, and Trulia, she has grown go-to-market teams across sales, partnerships, operations, and growth.
In this episode, you’ll hear how Amirah helped the teams at Trulia create pent-up demand for products before they were released, build communities of superfans to evangelize new products, and and get crystal clear on their target customer. You’ll also learn how Nerdwallet teams pulled customer insights out of qualitative interviews to inform product direction, and how to “hire for today so you have a tomorrow.”
As a co-founder of Branch, Mada Seghete has helped create a new industry around mobile revenue management and architected the growth strategy of many companies. Today at Branch, Mada manages the marketing, market development, and strategy teams, helping Branch get their technology out to even more customers.
In this episode, you’ll hear the story of Branch, and how they started after several pivots, finally finding product market fit around solving a problem that the founders themselves faced. Mada will also share insights on finding product-market fit, leveraging content and organic search to grow your business, and how to measure and properly attribute your efforts across channels.
No individual has had a more critical role in driving growth at early stage companies than Andy Johns. As an early growth leader at Facebook, Twitter, Quora, and Wealthfront, Andy has seen and experienced it all, and taken many companies beyond the S-curve of hypergrowth.
In this episode, you’ll hear about Andy’s approach to consolidating early customer conversations into a product strategy that wins both the hearts and the minds of prospective customers. He’ll also share his radical thoughts on paid marketing and how to build early growth teams.
As the one of the first marketing hires at two breakthrough companies, Square and Opendoor, Brett Browman has lived through every critical early decision on growth — from which channels to invest in first, to how to think about LTV, to what to look for in your first growth hire.
In this episode, you’ll hear more about early marketing decisions that influenced the growth trajectory of both companies, how Brett and team tested value props through a rapid testing framework, and what tactics worked at Square and Opendoor in the early days.
